If you have a website or a blog, you should definitely sign
up for Google Adsense. It’s one of the few programs you can truly ‘set and
forget’ – once it’s there you don’t really need to do much else with it.
But there are ways and means to maximize your income from
Google Adsense, and as you get to know more about it you can start to generate
a decent income from it that will keep rolling in month after month. It’s a
true passive income, which is why so many people are using it.
Most people have heard of Google Adsense, but not everyone
understands exactly how to use it to its best advantage. So we’ll start with
how to use it in its most basic sense and then progress to the more advanced
benefits you can get from the program.
Basically if you have a website or blog you can sign up for
a free account at Google Adsense and start putting contextual ads on your
website. What do I mean by contextual? It means quite simply that the ads which
appear on your site will be relevant to your content. So let’s say for example
that your website is about tropical fish. The Google ads will then be related
to tropical fish in some way. And because of the information that you give to
Google, they will also display adverts that are relevant to your area. So if
you are based in the UK the ads that appear will be relevant to UK buyers; if
your site or business is based in Australia the ads will appeal to Australian
buyers.
All of this is carefully worked out for you in order to
attract the maximum click through possible for your website and your ads. Every
time someone clicks on an ad you will get a few cents into your Adsense
account, so it makes sense that the more attractive and relevant your ads are
to your visitors, the more money you will make.
Let’s have a look at the appearance of your ads now, since
this can affect the amount of click throughs you get. You can choose the color
and borders of your ads to fit right in with the color scheme on your site if
you wish, but it’s worth experimenting with having no borders at all around
your adverts since this makes them blend in with your content more seamlessly
and may encourage more click throughs in a subtle but effective manner.
However well you integrate Google Adsense into your current
blog or website though, there is obviously a limit to the amount of money you
can make from one site. If you get thousands of people visiting your site every
day then you can expect to get a good income from it but many people don’t get
this number of visitors and that’s where you need a separate strategy to try and
up your numbers.
In this case you can go to the advanced level of Adsense
income and think about starting several sites, all based around a different yet
popular subject. You should think of these essentially as being content sites,
since they are often chock full of articles and useful content which is
carefully keyworded to attract plenty of search engine traffic on that
particular subject. The Adsense ads are then placed in the optimum positions to
achieve the best click through (the Adsense pages will give you ideas on where
to position them but it’s worth experimenting to see what works best for you),
and the site goes live for people to find and read through.
You can also insert affiliate links for products into these
sites in order to gain even more income if you wish, but they are often known
as Adsense sites simply because they are set up to attract visitors and click
throughs on a specific subject.
Some people end up with dozens of sites like this, and the
beauty of them is that once they are built and you have bought your domain name
and hosting plan you don’t really need to do too much with them except for
promote them. Updating them fairly regularly is good if you want to get to a
higher position in the search engine results though, which will gain you more
visitors as a result.
You can also keep your site updated more regularly (and
encourage repeat visitors) by inserting RSS feeds of news stories related to
the subject of your website. Anything that will get people returning to read
more – and possibly click on more ads as a result – is worth a try.
One final note here – choose the subjects of your Adsense
sites wisely. It’s tempting to go for whatever is in the news at the moment,
but once the stories die down so will your traffic. You want something that
people will always want to know about – saving money, getting a better job,
earning more, and various other more personal subjects such as skin care and
successful dating for example. There are plenty of options to choose from; you
just need to get your thinking cap on to find them.
In short the best place to start making money from Google
Adsense is to integrate it into your existing website or blog. As you gain
experience and discover the best ways to use it you can start thinking about
adding extra sites into the mix. You might end up being an Adsense guru and
raking in plenty of money for very little work indeed. That’s the best thing
about it – the ‘set and forget’ benefit that keeps on working even when you’re
not.
If you enjoyed this article or have any questions or comments
about it, please leave them by using the form below. Once you’ve done that it
will be time to visit Google’s Adsense site to get started! Good luck
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