Farrah Gray got his start selling hand-painted rocks.
Growing up in inner-city Chicago in the 1980s, Gray grew accustomed to days
"when the only thing in our refrigerator was the light that came on when
you opened the door," he writes in his book, "Reallionaire."
It was also an event worth recording when a month would pass
without anyone being shot in his housing project, he writes. So he was
determined from a young age to become self-sufficient. He told AOL Jobs that he
credits the poverty of his childhood as the great motivating factor.
And not only did Gray become very rich, but he did so
starting at a very young age. At 6 years old, he looked around his block in
search of something that could be converted into a salable product, and settled
on rocks.
"There's no idea dumb enough you can't get at least a
billion people to buy into," he says about his first $50 profit. He began
by painting and refashioning the rocks to make them into bookends and
doorstops. "It's the spirit of the Third World entrepreneur,"
he says. "You have to create your own job. You can't wait to rely on Exxon
or Wal-Mart to hire you. And that's the spirit I try to teach to young
entrepreneurs."
Following his stint as the rock-salesman, Gray moved on to
homemade body lotions and eventually his bigger enterprises, which included
prepaid phone cards. Along the way, he became a media figure, with his own
radio show, "Youth AM/FM," on which he opined about issues related to
youth entrepreneurship. He also wrote a series of books, starting with
"Reallionaire," published in 2005. He also launched the Farrah Gray
Foundation, which promotes youth entrepreneurship among inner-city youth.
Of course, for every Farrah Gray, there's the countless
number of failed young entrepreneurs. The multimillionaire himself was forced
to confront challenges beyond just getting the financing for an idea. As a
black man, Gray says that he is regularly discriminated against. Just recently,
when a book of his was published in Russia, his picture was taken off the
cover. "I was OK with it, knowing it was a marketing decision, and that
the information would still get out."
Nevertheless, Gray has become the millennial generation's
poster child and a leading cheerleader for striking it on your own, at as early
an age as you'd like. Among his high-profile backers is Bill Clinton. And
according to research compiled by the Kauffmann Foundation, which is a partner
of the Farrah Gray Foundation, Gray's story is indicative of a generational
entrepreneurial drive. From 2007 to 2010, roughly 40 percent of those aged 18
to 24 have expressed a desire to start their own business, if they haven't
already done so. The most recent data set for 2010 came from polling over 5,000
young adults, with help from Harris Interactive Polls.
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